As the creative leader of a Business Communication Solutions (BCS) division, I bridge the gap between complex business strategy and meaningful customer experiences. I help Fortune 500 brands simplify how they communicate—crafting seamless, omnichannel touchpoints that lower costs and increase efficiency.

I partner closely with product teams, research, programming, composition, and subject matter experts to lead creative content strategies that turn dense technical ideas into clear, engaging visuals.

Working primarily with business critical communications I utilize information design to not only update branding, but create clear calls to action using hierarchy, white space, and targeted transpromotional marketing spaces. By layering interactivity within the marketing spaces we also successfully bridge the divide from print and the customer’s digital experience, creating a consistent omnichannel experience.

"Insanity: doing the same thing over and over again and expecting different results." - Albert Einstein

Which is why I constantly strive to do new things in the world of recruitment and retainment. 

I strategically revised copy in our marketing materials to be infused with more emotion, aiming to establish stronger connections with our students. The narrative between the campus and prospective students should inspire and compel them to envision themselves as integral members of the university community. 

I produced Search and Travel pieces for the Office of Admissions, as well as; applications, folders, postcards, and strategized and coordinated deliveries for various other printed materials, emails, videos, and social media content. 

Recognizing a shift in alumni demographics and researching how competitor universities engaged their alumni I spearheaded the the expansion of Foundations, IU South Bend’s print alumni magazine, into a digital experience.

I partnered with our New Media Specialist to build and launch the publication’s first-ever website. Translating the print publications I designed, I delivered an omni-channel experience optimized for reader engagement.

This page is dedicated to a few of the fun freelance jobs I've had along the way. 

University of Notre Dame Master of Engineering (MEng)
I assisted the University of Notre Dame by creating ads for their Master of Engineering program. The ads were used in a coordinated paid media campaign. I also provided a comprehensive website analysis of their website and recommendations for improvements.

IU South Bend
Following my previous tenure with Indiana University, I was excited to return to the team at IU South Bend to contribute to the creation of their '21-22 Annual Report. I've provided just a few sample spreads—including a custom infographic—that utilized a refreshed brand colors palette. The objective with this specific publication was to bring energy and excitement through photography and color to showcase the achievements that year.

Indiana Transfer Council Summit (ITC)
Five years ago I was hired to create a more professionally branded program for the ITC Conference in Indianapolis. Since then I've been asked to return to refresh the program, and in 2023 I added a digital component to reduce production costs and aid in digital adoption for those who didn't want a printed program to view it on-the-go.  

The Women's College, Denver University
A large 7' x 22' long photo runway that was a collage of about ninety photos for a gala event celebrating 125 years of the college.

Other projects have included posters, postcards, contribution cards, and templates for email marketing using Constant Contact.

Beacon Health System
Assisted Beacon Health System in South Bend by redesigning multiple fliers and updating other pre-existing files for banners, e-blasts and forms.

How do you compete in the era of Apple Watches—when you’re not an Apple Watch? By proving you can have The Time of Your Life with all the functionality you’d ever need while spending about half the cost.

As part of my Master’s in Business Administration I designed the creative for a group project that was aimed at helping increase sales for the Fossil Smartwatch during the November/December holiday shopping season.

We created the slogan, “Time of Your Life.” After market research proved our efforts would be targeting Millennials most likely with children—who would be budget conscious, we aimed to create marketing that was more family-friendly.

Imagery was borrowed and altered, all copy for “original posts” was created by me. The goal was a casual tone that would showcase special moments that could be enjoyed with loved ones or that an individual could easily relate to the holiday season.

Digital campaigns and social media strategy were used. The campaign also included storyboarding for video that ultimately would be edited and placed on multiple channels to create interest and draw people to other videos on YouTube.

Originally tasked with creating a cardboard cutout for a photo booth instead I created an interactive wall display. 

With a minimum budget I worked with on-campus facilities who then built a custom display. The unit allows for interchangeable graphic panels on both sides and a large center panel to use at our discretion depending on the event. 

The display wall made its debut during Student Induction for Class of 2020. 

We had an IU branded backdrop for individual/group photos and each student could "pin" a carnation to our wall as a promise to themselves toward their education and future. 

Photos were also branded for the event and then placed on the university's Facebook page. 

Later the wall was used for Spirit Week and another activity where we could quantify results and share via social.

Foundations is a bi-annual alumni publication produced in-house by the Office of Communications and Marketing at IU South Bend with a print run of more than 30,000 distributed to all alumni, faculty and staff of the university.

Stories are written by faculty, staff, and the occasional freelance writer. Contracting with outside photographers—and later our own staff photographer—I scheduled, attended, and helped art direct photo shoots to make sure I would get exactly what was needed for the publication. 

The issue presented here marked the tenth anniversary of the magazine, as well as the growth of the university during Chancellor Una Mae Reck's 11-year tenure.

The commemorative issue was marked with a silver foil on the cover and a double gate timeline fold in the center of the magazine.

During my time with IU South Bend the entire IU system underwent integrated image initiatives that changed the branding of the university. Logos, or signature marks, were created for each campus as well as athletic spirit marks.

Since the new spirit marks were released I have created everything from pocket schedules, magnets, coach/thank you cards, and posters, to working with vendors to redesign the basketball floor and embroidered shirts.

The basketball floor was painted with a limited Pantone palette for the Titan. Specific color swatches had to be selected and agreed upon to best represent the full color Titan that you traditionally see printed or electronically.

In 2018, I also lead the initiative for the IU South Bend Office of Communications and Marketing to work with IU Communications in Bloomington to once again rebrand our Titan. They aided in helping us create an Athletics Brand Book—the first of it’s kind, to help with consistent branding, messaging, team marks and apparel needs, facility designs, fonts, and more.

It was quite the journey being the designer for e'spire from its inception in 2009 for its inaugural issue.

It started as a 28-page magazine then moved to 68-pages by it's second issue. By 2011 it had grown to 88-pages. To date, it's still the only perfect bound magazine the Office of Communications and Marketing has ever produced. It holds steady at 88 pages only because any thicker it would mail at a higher rate.

Since the beginning my main objective was always to produce a creative magazine for the school. I even took liberties phonetically with how its name would appear on the cover. With the support of Marvin Curtis, the dean of the Ernestine M. Raclin School of the Arts, the magazine has continued to be known as e'spire (or Aspire in copy).

Stories and photography was provided by students, faculty and staff. On many occasions for large events an outside photographer was hired.

The magazine showcased stories from all five areas of the arts; Communication Studies, Visual Arts, New Media, Music, and Theatre and Dance. Pages dedicated to spotlight student and faculty work were sprinkled throughout the magazine. The piece acted as the school's primary recruitment tool and included "ad pages" that provided important information about each of those areas.

The 2011 issue received international recognition from the Council for Advancement and Support of Education (CASE) in the Circle of Excellence Awards. The magazine won a bronze award for periodicals in the category for in-house publications.

During my tenure at IU South Bend, I championed marketing and design initiatives aimed at strengthening campus brand recognition, driving community engagement, and elevating the university’s public presence.

Campus Signage + Branding: Designed high-visibility exterior banners across campus, including specialized mascot-themed displays for the Student Activities Center and sidewalk signage.

Regional Presence: Partnered with external vendors to produce downtown South Bend light pole banners and an oversized promotional banner at the South Bend International Airport.

Schools + Programs: Produced custom telescopic banners for individual academic units to highlight different schools and programs to ensure brand alignment.

Billboards: Designed traditional and digital billboards across regional counties to drive enrollment, promote summer discounts, and raise awareness for the university and the Ernestine M. Raclin School of the Arts.

Athletic Vehicle Wrap: Designed a high-impact vinyl vehicle wrap to promote student life and athletics off-campus. Coordinated with a local vendor to produce a multi-sided layout featuring Men’s and Women’s Basketball and Women’s Volleyball programs.

Partnering directly with the Dean of the Judd Leighton School of Business and Economics to I redesigned their flagship Annual Business Review. To distinguish the publication from other university publications, I created a custom layout and directed on-location photoshoots to capture key feature stories.

The project was recognized with an American Graphic Design Award for excellence in print design.

I partnered directly with the Office of Development to design cross-channel marketing materials and web tools that supported a record $32M in local donor contributions across high-value university initiatives, which included:

• Securing $7.7M for scholarships, $2.1M in planned gifts, and $1.8M from current and former faculty and staff by implementing online fundraising tools.

• A $1 million matching campaign for Administration Building renovations.

• A $1.2 million capital campaign for the modernization of Joshi Family Performance Hall.

• The Vera Z. Dwyer College of Health Sciences and the Judd Leighton School of Business and Economics were also both named during the Bicentennial Campaign with gifts totaling more than $12 million.

I designed solicitation kits, including custom booklets, presentation folders, brochures, posters, insert cards, and pledge materials. I also brought to life a seasonal giving site with integrated donation features and managed ongoing updates to the university’s development web pages.

The Director of IU South Bend's Center for a Sustainable Future contacted the Office of Communications and Marketing for a gorilla card campaign. What evolved from that request was a collectible set of fact cards that he would then distribute at lectures and/or events.

I worked directly with the client to help establish the size, and specifically selected artwork that was dynamic and would lend itself well for multiple purposes. The intention was to keep the color scheme simple and alternate the colors, facts and graphics in a way to achieve the feeling of a "collector's" set.

The cards helped ignite networking during many sustainability events due to their presentation of varying facts. Attendees could share facts and in many instances wanted to "collect" them all or trade cards.

Feedback from the director has always been positive and we have added cards in years since the release of the initial print run.

I've also produced digital invites, programs on seed paper and continually look for ways to be more sustainable when selecting papers for printing.

In order to print the FSC recycled content logo on materials the vendor you select will need to be licensed to do so. In many cases I've opted to site the paper and recycled content as a production note.